Roger's BI Blog

After reading the article of Didier Gaultier on The 10 key points of predictive marketing I like to reply based on the experience I have working in the field of Business Intellegence and Marketing in special. First point is Marketing departments are always looking for the black box, some call it Quick Analytical CRM others call it Smarter Solutions, but working with marketing departments and enhancing data I can confirm this search is futile. There is no one system that can do all.  That's also the reason why CRM solutions never provide a correct solution for reporting, simply because no organization is the same and no IT department is the same. Even the biggest ERP solution - SAP - needs Business Objects or another tool to enhance reporting. So if your organization is not using SAP, but another ERP, your organization need to do something to do their intelligent reporting.  The biggest problem most Marketing departments of large organizations face is actually getting data...